The North Face — Alex Huang

Uncharted Territory

When rethinking The North Face's new mobile application, our challenge was to keep fans engaged — whether they’re exploring the brand's latest gear or the great outdoors. The personalized homepage highlights their reward progress, nearby events, and contextual recommendations based on the customer’s location and the season.

A Rewarding Experience

Once a customer earns enough points, they can be redeemed towards future purchases. This increases retention and rewards the brand’s most loyal customers.

Personalized Recommendations

Based on your past purchases and seasonal weather, the app would recommend apparel that best suits your lifestyle.

Future Vision

We pushed the envelope with The North Face team by conceptualizing future concepts of how the app could evolve. After a visit to the store, customers would receive a recap of the items they viewed or purchased, and get smart recommendations and inspiration for future activities.

The vision for the North Face app was not only to be a way to easily purchase items, but to inspire them to explore the world and help them prepare for their future adventures.